All of our faculty are prominent, award-winning scholars who continually enhance their expertise through research, publishing, consulting, and community service. Bryant's collaborative environment allows this extraordinarily accessible faculty to share their knowledge with you. Learn more about some of them below.
Elaine Notarantonio, Ph.D.
Title: Professor, Department of Marketing
Phone: (401) 232-6063
Education: Ph.D., Experimental Psychology, University of Rhode Island; MBA, Marketing, Suffolk University; MA, Experimental Psychology, University of Rhode Island; Appalachian State University; B.S., Business Administration, Bryant University
Elaine Notarantonio is an expert in the factors that drive people and organizations to buy – their loyalties, their influences, their preferences for pricing and their responsiveness to promotion. She teaches graduate courses in marketing management and consumer behavior.
An active consultant, Notarantonio has conducted consumer studies for clients ranging from Nissan to GTech. She’s also served as an expert witness in federal court, testifying on the impact of market competition in cases involving the retail, automotive, and technology industries.
“I can relate to consumer behavior on a personal level,” she said. “We all shop. And we’re all susceptible to our friends, to advertisements, to trends.”
The Internet has made a major impact on consumers, Notarantonio notes. Armed with an avalanche of online information, people are savvier about price, quality, service, and sales. Case in point is car purchases. Notarantonio said consumers used to visit a car dealership, on average, four times before buying. Today, due in large part to online research, the average consumer visits a dealer one and a half times before buying.
“The Internet is a good thing for consumers,” she said. “It has shifted the balance of power from businesses to buyers.”
With an ever-changing marketplace – think Groupon and Twitter – Notarantonio is constantly updating her course materials and her research portfolio.
Her latest areas of research focus are the convergence of the health, beauty, and fitness industries (think dermatologists selling cosmetics and gyms selling vitamin supplements) and how patients and their primary doctors perceive traditional and alternative medical treatments.
“Does everyone know their options?” she said. “Do they do their research? As an advocate for complementary and alternative medicine, and preventive medicine, these questions are my passion.”