All of our faculty are prominent, award-winning scholars who continually enhance their expertise through research, publishing, consulting, and community service. Bryant's collaborative environment allows this extraordinarily accessible faculty to share their knowledge with you. Learn more about some of them below.
Keith Murray, Ph.D.
Title: Professor, Department of Marketing
Phone: (401) 232-6337
Education: Ph.D., Arizona State University, W.P. Carey School of Business; MBA, Boston University School of Management; M.A., Pepperdine University; B.A., Columbia Union College
Through writing, teaching and lecturing, Keith B. Murray encourages people to become more discerning consumers.
A nationally known expert on in-advertising disclosures in TV commercials, Murray has testified before the Federal Trade Commission and submitted written testimony to the U.S. Congress. He was an expert witness in a groundbreaking lawsuit challenging law firms’ ads.
Half of all television ads have disclosures – the virtually impossible to read and comprehend “fine print” – that alter the ads’ intended messages. A whopping 85 percent of ads targeting children contain those disclosures. “It doesn’t seem fair to me and it doesn’t make sense to have disappointed consumers,” he said. “If you came to my class, it would change the way you watch TV.”
Murray, who once envisioned himself becoming a Dr. Phil-like psychologist, is currently researching ratemyprofessors.com. The website owner, MTV, uses it to promote MTV programs, said Murray, who calls that fact “an open secret.” Although legitimate teacher evaluations require at least five to 10 ratings, ratemyprofessors.com uses just two: “helpfulness” and “clarity.” With a margin of error of 30 to 40 percent, Murray said, “The website gets more respect than it deserves.”
Essays he recently published in USA Today offer sound and pragmatic advice to both students and professors. Murray tells his students, “We have important things to get done in class. But if you ask me to lunch, I will pay. We’ll talk about career issues.”