All of our faculty are prominent, award-winning scholars who continually enhance their expertise through research, publishing, consulting, and community service. Bryant's collaborative environment allows this extraordinarily accessible faculty to share their knowledge with you. Learn more about some of them below.
Carol DeMoranville, Ph.D.
Title: Professor and chair, Department of Marketing
Phone: (401) 232-6554
Education: Ph.D., Marketing, Virginia Tech University; MBA, Appalachian State University; B.S., Biology, The College of William and Mary
Carol DeMoranville teaches graduate courses in services marketing, marketing research, and managing corporate enterprise and acts an instructor for the annual MBA boot camp.
On campus, she is known as a teacher who’s tough but fair and a colleague who’s committed to service. She was a member of the University’s strategic planning task force, sat on the dean’s council in the College of Business, and has acted as an advisor, presenter, panelist, and judge for a variety of student and alumni projects.
Her work earned her a 2011 MBA Outstanding Professor Award and a 2009 Outstanding Service Award from the University.
“I have a low boredom threshold,” she laughs. “I get involved in a lot of things.”
This appetite for variety includes her research. DeMoranville has studied educational assessment, consumer decision-making, and services marketing.
Service marketing is a mainstay. Throughout her career, DeMoranville has been fascinated by the science and art of selling services – from legal assistance to housekeeping help. Buying services poses a challenge to consumers, she said, because services aren’t products made in factories but rather work provided by humans. So it’s hard to determine quality prior to purchase.
“If you want a DVD player,” she explained, “you can go to Best Buy and try them out. You can’t do that, say, with a dentist.”
Creating marketing models that increase quality – and customer satisfaction – is the focus of much of DeMoranville’s research, as well as consulting work for clients that have ranged from banks to manufacturers to chambers of commerce.
DeMoranville works at Bryant because of the close bonds she forms with students and the high caliber of her faculty peers. “The nature of learning at Bryant is also very applied. I like solving real-world problems in business.”